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Why is SEO friendly product description critical?
Competition on major marketplaces like Trendyol, Amazon, and Hepsiburada is no longer determined solely by price and visuals; the SEO compatibility of product descriptions directly impacts ranking, visibility, and conversion rates. Platform algorithms prioritize descriptions that incorporate the right keywords, meet user intent, and are technically sound. Therefore, creating an SEO-friendly product description is crucial for your sales performance.
1. How to do keyword research?
Customers on each platform use different terms. "Waterproof" is more likely to be searched on Amazon, while "waterproof" is more likely to be searched on Trendyol. Therefore, when choosing keywords, consider the following:
- Examine the most searched terms by category.
- Analyze competitor product titles and descriptions.
- Evaluate Google Trends + Trendyol search suggestions together.
- Be sure to include long-tail words (e.g., “home mini blender quiet”).
At Graiphics, we apply these analyses to all product descriptions when creating professional content. If you prefer a ready-made solution , our Full Package: Description + Photo + Video service is 100% SEO-compatible.
2. How should the product title be written?
The title is the most important element of ranking across platforms. The title should follow this order:
- Brand
- Base product name
- Distinctive feature (size, strength, color, etc.)
- Additional benefit or set information
Example Amazon-friendly title:
Graiphics Premium Wireless Charging Stand – 15W Fast Charging, Aluminum Body, Smart Temperature Control
The more descriptive the title, the faster the customer will find the product they are looking for and the platform algorithm will place your product in the correct category.
3. How should the product description body be written?
The description is like a micro-sales script that answers all the customer's questions. The most effective layout is:
- Introductory paragraph: Highlight the strongest benefit of the product in one sentence.
- Detail section: Technical information + real usage scenarios.
- Benefit-oriented items: The customer's gain should be clearly written.
- CTA section: Call to action.
Descriptions supported by photo + video content yield an average of 38% higher conversions . If you're producing professional visual content, you should definitely include premium product photos and a product promotional video .
4. Special optimization for Trendyol and Amazon
Exclusive to Trendyol:
- The question-and-answer format performs well in the explanation.
- Shipping and warranty information increases visibility.
- Adding a “compatibility list” increases conversion.
Amazon exclusive:
- Bullet point descriptions are the most read section.
- If you're using A+ Content, visually focused blocks are crucial.
- Writing content based on competitor comment analysis accelerates ranking.
5. Premium content that strengthens the product description
If your product photos aren't professional, no matter how good your description, they'll have little selling power. To maximize the full potential of a product page:
When used together, these content types can result in up to 50% higher conversions on product pages, on average. This is the most critical optimization step if you want to increase your sales.
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