Writing a product description isn't as simple as many sellers think. The "Our product is already high-quality, the description isn't that important" approach is the biggest loss-making mistake in e-commerce. A product description that sells conversions is a combination of SEO compatibility, persuasive psychology, benefit-focused narrative, and professional content creation.
If your product descriptions are weak, your competitors will outsell you, no matter how good your product is. The first step to a professional description is to hire SEO-friendly product copy services . This service will both increase your visibility on Google and create compelling language that convinces customers.
The Formula That Converts Product Copy into Sales (AIDA Technique)
AIDA is a formula used in the world's most successful sales scripts:
- A – Attention: Attract the customer's attention with the strongest aspect of the product.
- I – Interest: Increase interest by explaining the benefits of the product.
- D – Desire: Show how your life will change when you use the product.
- A – Action: Guide the customer to purchase.
When you apply this formula, all the doubts in the customer's mind are eliminated. The impact is doubled, especially if the product photos are also strong. If you don't yet have professional images, using a premium product photography service will directly increase your conversion rate.
Why is it essential to write “Benefit-Focused” in product copy?
Most sellers include the following in their product description:
“300 ml, plastic body, black color.”
These don't make the customer feel anything. When translated into benefit, the text creates a completely different effect:
“The large 300ml volume means you won’t have to worry about refilling it all day.”
That's why benefit-focused writing directly impacts conversion rates. A professional description isn't just about words; it shows the customer how the product will make their life easier.
Writing Techniques Suitable for Buying Psychology
- Social proof: Provides community influence to the customer.
- Scarcity effect: Limited stock forces quick decisions.
- Emphasis on time saving: “Ready in minutes.”
- Confidence-inspiring language: Precision, clear expression.
For these psychological techniques to yield the best results, supporting your product with a product promotional video can increase the conversion rate by up to 80%.
Common Characteristics of Product Descriptions That Rank High on Google
- Content that is long, detailed, and answers user questions
- Naturally integrated SEO keywords
- Technical information + benefit-oriented explanation
- Mobile-friendly short paragraphs
- Consistent narrative with product images
The Full Package: Description + Photo + Video is the most comprehensive solution to further strengthen your Google rankings.
Other Articles That May Interest You
- More Sales with Strong Brand Identity
- How to Promote a Product? Effective Product Promotion
- Is it the Product or the Product Photography that Sells?
- Sales-Boosting Product Promotional Video