When you analyze Trendyol's successful product pages in detail, you'll see a common truth: Photography determines the outcome of sales. The vast majority of Trendyol users make a purchase decision based solely on the first photo before reading the product details. Therefore, the first image isn't a showcase for the product; it's the actual content that drives the sale.
If you want to make your Trendyol listings more professional and higher converting, premium product photography should be the starting point.
1. Why Do Some Products Sell More on Trendyol?
The Trendyol algorithm uses "click-through rate" (CTR) as one of its most important signals. So, if the first photo is strong:
- You get more impressions
- You get more clicks
- You make more sales
Poor photo = low clicks = low rankings = low sales.
The only way to break this cycle is to present the product in the best possible way with professional visuals.
2. How Should the First Photo Be for Trendyol?
According to the platform's own guidelines, the first photo has the following rules:
- White or very light background (preferably #FFFFFF)
- The product is aligned to the center
- Sharp, clean edges
- The entire product must be visible
- No unnecessary decor
This appearance is critical not only for algorithm compatibility but also for user trust. A clean background conveys the message to customers that this store is professional.
3. 5 Photo Types That Increase Conversion on Trendyol
The most successful sellers on Trendyol commonly prefer the following photo set:
- Hero Photo (White Background) – The frame that makes the sale.
- Scale Photo – Describes the size of the product.
- Detail/Macro Photo – Shows material quality.
- Usage Scenario (Lifestyle) – Actual usage scene of the product.
- Set/Part Information – Tells you what comes in the box.
This ranking both convinces the user and reduces product return rates.
4. Color, Light and Composition Rules for Trendyol
✔ 2025 Trend Colors
- Soft white
- Off white
- Light beige
- Minimal gray
These are the highest-converting colors that make the product stand out.
✔ Use of Light
Premium light = Premium perception.
- Softbox light: shadowless, clean image
- Gradient light: Apple-style aesthetics
- Balanced contrast: shows product lines more clearly
✔ Product Composition
- The product should fill 70–80% of the frame.
- Do not over-zoom
- There should be no cropping errors
To get this layout professionally: Product Photography Service
5. Why Is the First Photo the Most Critical?
Because in Trendyol search results, users only see your first photo. This photo:
- Appears before price
- Appears before the title
- It is much more important than the explanation
A professional hero photo instantly increases your CTR. When your CTR increases, Trendyol takes you even higher.
The product title also creates an impact with the photo — for a detailed guide: How Should the Product Title Be?
6. Bonus Tips to Stand Out on Trendyol
- Use of shadow should be minimal
- The product should not stand inclined on the ground.
- The reflection effect should not be exaggerated
- Concept photos should be in the second and third frames
- A consistent stage language should be used for the same product.
Conversion rates double when your images are complemented by video. If you want a dedicated video for your product: Product Promotion Video
Other Articles That Might Interest You
- More Sales with a Strong Brand Identity
- How to Promote a Product? Effective Product Promotion
- Is it the Product or the Product Photography that Sells?
- Sales-Boosting Product Promotional Video