By 2025, product videos will become the most powerful content format for driving sales in the e-commerce world. Photos alone are no longer enough; users want to see the product in action, material quality, how it's used, and how it looks in real life before purchasing.
That's why many brands increase their conversion rates by 30% to 180% by creating professional product promotional videos along with product photos.
1. 84% of users are inclined to purchase after watching a video
2024 research conducted in the EU and US markets shows that users who watch product promotional videos:
- 84% of them made a purchase decision
- 71% found video to be the most trustworthy content on the page
- 58% thought the product should be more expensive after watching the video
These rates show that video is no longer an “option,” but a necessity .
2. Algorithms now prioritize video content over photos
Trendyol, Instagram, and Google all rank product pages with videos higher because video:
- Makes the user stay on the page longer
- Decreases bounce rate
- Creates more interaction
- Increases page authority
These metrics are a "high quality signal" for algorithms. Using video, especially in social media ads, is no longer an advantage; it's a basic requirement .
3. Users want to see the product “as realistically as possible”
Photography shows the product's appearance and detail. However, video clarifies the following questions in the customer's mind:
- Does it actually glow?
- How does it look when used?
- What is the size?
- Is the material of good quality?
- How do its moving parts work?
These are all elements that directly influence purchasing decisions, building trust. A professionally shot video eliminates all these doubts.
4. Product videos enable higher sales prices
Premium visual content increases the perceived value of a product. So, a product page with a video can sell the same product for 20%–40% more than a competitor without one.
The user perceives this investment as a "professional brand." This is precisely why many retailers are switching to a content package: The Complete Package: Description + Photo + Video
5. Video gives 6 times better results in ad performance
Video ads based on Instagram, TikTok and Meta Ads data:
- 6 times more interaction
- 4 times higher click-through rate
- 2 times lower acquisition cost
provides.
Short videos, particularly those between 6 and 12 seconds, have become the most sales-generating format on Reels and TikTok. Brands are now commissioning professionally produced product videos: Premium Product Photography creates a strong sense of unity.
6. Video is the most important visual element that strengthens brand identity
Branding isn't just about logos and colors. When the user watches the video:
- light quality
- framing consistency
- stage setting
- color tones
He/she looks at it and understands the professionalism of the brand in seconds.
A powerful video creates a strong brand identity. That's why many businesses are redesigning their logos first: Professional Logo Design
7. Non-video products fall behind the competition
Here are the consequences for product pages that don't use video in 2025:
- Lower click-through rate
- Decrease in add-to-cart rate
- Increase in return rate
- Inability to differentiate between similar products
Because almost all major retailers now use video.
Conclusion: Video content is now a necessity in 2025
If you want to stay ahead of the competition in e-commerce, professional video content will be essential by 2025. Product videos:
- is the highest confidence signal
- provides the highest conversion rate
- brings the highest organic visibility
You can take the first step to increase the sales potential of your products: Creating a Product Promotion Video
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- Sales-Boosting Product Promotional Video